inouï: adjective; astonishment, surprise.
A concept that reflects the shop’s “surprising” philosophy.
Designed as a harmonious fusion between product, client and space.
All our decisions reflect our constant quest for surprise and discretion.

the shop (our aims and values)
Elegance – a combination of forms (design), materials, colours and perfection in the making.
Exclusivity – a product that distances itself from globalisation and mass production and where the exceptional is the defining element.
Quality - perfection in the materials and how they are used.

The shop is located behind the entrance originally for carriages of a residential building dating from 1914 which the Marchioness of Aldama had built for her children in the old gardens of her palace.
We are located in the most exclusive area of Madrid, surrounded by the world’s leading fashion brands.